Pengembangan Model Bisnis Layanan Mobile Banking PT. Bank Nagari menggunakan Business Model Canvas

Digital transformation has changed the pattern of transactions in society, thus encouraging banks to make digital-based services part their business strategy. This encourages increased competition financial industry. For that, PT. Bank Nagari needs identify and develop a model so that Mobile Banking can become competitive advantage. Where, good understanding environment will enable companies evaluate or even potential models going forward. The Business Model Canvas is mapping method provide an overview how company able value (value proposition) for its customers. framework consists 9 (nine) key elements, namely Customer Segments, Value Propositions, Channels, Relationships, Revenue Streams, Key Resources, Activities, Partnerships, Cost Structure. results showed service needed Proposition, Relationship, Segment, Channel, Partners, Resources blocks, while Structure Streams blocks did not experience development.